Birdwell Beach Britches Privacy Policy – Last Revised: July 2, 2025.
1. Birdwell Beach Britches is now owned and operated by Triple B Holdings LLC (“Triple B Holdings,” “Birdwell,” “we,” “us,” or “our”). This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit www.birdwell.com or any other Birdwell-branded site or service that links to this Policy (collectively, the “Services”). By using the Services, you agree to the practices described in this document.
2. Our Ecommerce Platform (Shopify):
Shopify Inc. hosts our online store, stores your data on secure servers protected by firewalls, and is certified to the Payment Card Industry Data Security Standard (PCI-DSS). Direct payment transactions are encrypted, processed, and retained only as long as needed to complete your purchase. For more information, visit: https://www.shopify.com/legal/privacy
3. Notice at Collection: Categories, Sources, and Purposes
We collect identifiers (name, address, email, phone, IP address), commercial information (products viewed and purchased), payment data (cardholder name, billing address, last 4 digits), internet/network activity (device, browser, pages visited), geolocation (general location), and limited sensitive personal information (e.g., login credentials). This data is collected directly from you, via cookies and third-party tools, and is used to fulfill orders, authenticate users, personalize your experience, detect fraud, and comply with applicable laws.
4. How We Use Your Information
We use personal information to provide and improve the Services, process orders, personalize content, send marketing communications, detect fraud, comply with legal obligations, and support loyalty or referral programs. We may combine personal information with data from other sources to enhance your experience.
5. Cookies, Pixels, and Similar Technologies
We and our partners use cookies for site functionality, analytics (e.g., Google Analytics, Hotjar), and advertising (e.g., Meta, Klaviyo, ShareThis). You can manage cookie preferences in your browser or opt out via tools such as https://tools.google.com/dlpage/gaoptout and https://www.networkadvertising.org/choices
6. How We Disclose Information
We do not sell personal information for monetary value. We may share personal information with service providers (see Appendix), analytics and ad platforms, regulators, or in the event of a business transfer. You can opt out of sharing as defined under California law (see Section 6).
7. Your California Privacy Rights
Under the CCPA and CPRA, California residents have the right to request access to, delete, correct, or opt out of the sale or sharing of their personal information. You can also limit the use of sensitive personal information. Email service@birdwell.com, or call 844-BIRDWELL. You may also use Global Privacy Control (GPC) signals or click the “Do Not Sell or Share My Personal Information” link in our website footer.
8. Promotional Communications
You may opt out of marketing emails by clicking “unsubscribe” or replying “STOP” to SMS messages. You may also adjust your preferences in your account or contact us at service@birdwell.com
9. Data Security
We use HTTPS encryption, PCI-DSS compliant payment systems, and security monitoring tools. However, no system is completely secure. Use the Services at your own risk.
10. Data Retention
We retain personal information for as long as needed to fulfill the purposes described, or longer if required by law. We then delete or de-identify the information.
11. Children’s Privacy
Our Services are not intended for children under 13, and we do not knowingly collect data from them. If we become aware that we have collected personal information from a child, we will delete it.
12. International Data Transfers
By using our Services, you consent to the transfer and storage of your personal information in the United States or other jurisdictions that may have different data protection laws than your country of residence.
13. Changes to This Policy
This Privacy Policy may be updated periodically. If material changes are made, we will post a notice on our website and update the “Last Revised” date. Continued use of our Services after such updates constitutes your acceptance.
14. Contact Us
If you have any questions about this Privacy Statement or our information practices, please call us at 844 BIRDWELL, otherwise known as (844) 247-3935, email us at service@birdwell.com, or write to us at Birdwell Beach Britches, 8801 Research Drive, Irvine, CA, 92618, United States.
Appendix: List of Service Providers
We employ service providers to perform tasks on our behalf and to assist us in providing the Website and Services. For more information, please contact us at service@birdwell.com
This Appendix to the Privacy Statement provides examples of our service providers and the purposes for which we engage them:
- Shopify. We use Shopify for the online e-commerce platform that allows us to sell our products to you. Please see Shopify’s Privacy Policy.
- ShipStation. We use ShipStation to provide ecommerce order fulfillment services. Please see ShipStation’s Privacy Policy.
- Google Analytics. We use Google Analytics, an analytics service to help us analyze the traffic on our Website and Services. Please see “How Google uses data when you use our partners' sites or apps” and the Google Privacy Policy.
- Facebook. We use Facebook for social media integration (sharing and authentication features).Please see Facebook’s Privacy Policy.
- ShareThis. We use ShareThis for social media integration (to allow sharing of content). Please see ShareThis’s Privacy Policy.
- PayPal. We use PayPal to process payments. Please see PayPal’s Privacy Policy.
- Zendesk. We use Zendesk to help improve our customers’ experience. Please see Zendesk’s website for more information.
- Back in Stock. We use Back in Stock to facilitate our emails to you when a product you are interested is available for purchase. Please see Back in Stock’s Privacy Policy.
- Amazon. We use Amazon for payment processing features (Amazon Pay) and other ecommerce support. Please see Amazon’s Privacy Notice.
- Return Magic. We use Return Magic to help facilitate returns of products purchased from us. Please see Return Magic’s Privacy Policy.